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MumboJumbo reveals new retail game plan
Mar 11th 2010 at 12:36 by Dominic Sacco
MumboJumbo has announced a new range of PC games available to buy in US stores, including Wal-Mart, Best Buy and Target. It will offer shoppers a ‘Casual Classics Assortment’ of games for under $5 each at Easter. This covers a range of casual genres with titles such as Ranch Rush, LUXOR King’s Collection, Jungo and Build-a-lot.
CEO of MumboJumbo Mark Cottam said: “We're very excited about the value program that we've launched with our retail partners.
“This is a great way for us to offer premium content to parents and families on a budget."
According to Jay DiNucci, director of finance for Mumbojumbo, families aren’t the only ones benefiting from the program.
"By expanding the lifecycle of the products that we license from developers, we're able to offer those developers a greater return – in some cases 50 to 100 per cent more."
MumboJumbo produces casual games for PC, mobile, handheld devices and consoles – primarily sold online.
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