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Casual ambitions shape Ubisoft's future
Feb 9th 2010 at 17:32 by Ben Parfitt

French publisher Ubisoft has reported sales of €661m for the nine months ending December 2009, a 22.5 per cent year-on-year decrease – but it's the firm's casual ambitions that are shaping its path back to bigger numbers.
Sales for its Q3 hit €495m, down just 2.7 per cent compared to the same period in 2008.
The company was keen to stress its upcoming roster of online launches that includes Might & Magic Heroes Kingdoms, Trackmania 2 and Imagine Town – a spin-off from its successful girl-focused DS software IP.
Ubisoft will also look to capitalise on the surprise success of Wii title Just Dance, though it reiterated its desire to distance itself from Nintendo’s DS – a platform it has struggled on in recent times.
“Ubisoft continues to refocus its high-end games strategy by concentrating on more regular releases for its major franchises,” a statement read.
“These refocusing measures also comprise a reduction in new creations investments, which will enable Ubisoft to rebalance its existing resources on a constant headcount basis. This strategy will provide heightened visibility and profitability with a lower level of risk.”
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