Barclaycard iPhone game hits 10 million downloads

Presently the game is courting over 40,000 new downloaders a day, who each dedicate an average playing time of 2.5 minutes and tackle four sessions. Calculated against the 10 million downloads, that means an 'average brand engagement' of 100 million minutes, and demonstrates the remarkable potential of iPhone games as a promotional tool.

‘Barclaycard's Waterslide Extreme demonstrates the enormous coverage and high attention mobile ad games on the iPhone can generate,’ said Michael Schade, CEO of Fishlabs.

‘And this is just the beginning. With Android and OVI from Nokia, there will be more channels in the future for emotionally bonding an audience of millions with high quality mobile applications. For global brands, mobile apps should be an integral part of the marketing mix of print, TV, and online advertising.’

In keeping with the adverts, Waterslide Extreme lets the user ride a series of waterslides through urban environments, collecting point items on their descent.