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Bigpoint begins major restructuring
Dec 14th 2009 at 11:51 by Will Freeman

Online publisher and developer Bigpoint is to divide the content on its popular gaming portal, in a strategy that will see two separate websites emerge. A relaunch of the original Bigpoint portal will see the online space handle titles for the core market, while a completely new web-space will concentrate on minigames and casual titles.
The new portal, BiPoGames.com, has been conceived and created to allow Bigpoint to better handle its 100 million registered users. Hosted by the mascot 'Bipo', the new site is to feature integration with Facebook, Twitter and various other social media hubs.
Meanwhile, Bigpoint.com's relaunch will see the revised site equipped with a range of new features, including a largely expanded social networking offering. New community functions will allow users to post news on Facebook-style walls, coordinate clan activities, and share data with other social networks.
"As a developer and publisher, Bigpoint will continue to cover the entire game spectrum in the future," said Heiko Hubertz, CEO and founder of Bigpoint. "With the relaunch of Bigpoint.com, we want to offer our users even more community features. In today's world, it's not just a must to offer a wide selection of exciting games to players, but a requirement to give them the opportunity to maintain a social network.
"With the removal of the casual games content, Bigpoint.com can concentrate more on the core gamers. In addition, we have observed that the demand for mini and casual games has been increasing steadily. We want to provide these players with their own portal with BiPogames.com, and in so doing, give them exactly the content they are looking for."
German company Bigpoint has established networks across the planet, and claims to be one of the world's top-three portals. Earlier in the year the firm opened its doors to external developers, and in the summer CCO Nils Holger Henning spoke to Casual Gaming in an in-depth interview.
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