So what does EA make of Android?

Android

So what does EA make of Android?

So what does EA make of Android?

Recent days have seen intense speculation around mobile games publisher Gameloft's support for Android, sparked by negative comments made by the company's CFO. Something that hasn't been talked about, though, is how Gameloft's fiercest rival sees Android. Has EA Mobile thrown its weight behind the platform?

In a word: no.

Comprehensive Android app directory AndroLib lists just two EA Mobile games on Android Market: The Sims 3 and Bejeweled.

Meanwhile, the smartphone section of EA Mobile's own website only lists one Android phone – the venerable T-Mobile G1 – and just one game for it.

By contrast, the site says EA has 66 games available for the BlackBerry Pearl 8100, and 29 games for the WinMo-sporting Samsung i760.

Sister site ME contacted EA Mobile to get its views on Android, and while the publisher declined to respond directly, it did supply a 'recent quote' from its VP of worldwide publishing Adam Sussman:

"We look for Google’s Android platform to become an important channel for EA Mobile and we have already launched some of EA Mobile’s most popular franchises on Android including Bejeweled and The Sims 3 with more to come, including Surviving High School, Spore Origins and many others."

EA is hardly wary of new mobile platforms, having supported N-Gage, ploughed resources into iPhone, and recently took the stage at BlackBerry's developer conference to showcase its plans for OpenGL 3D games on RIM's handsets.

The picture that is emerging, then, is that the two biggest mobile games publishers in the world are still decidedly wary of Android - with EA even resisting the urge (so far) to simply port across its existing Java game catalogue.

Concern about Android's handset and OS-version fragmentation? Dissatisfaction with the performance of paid apps on Android Market? Waiting for handsets like the Droid to sell in their millions before committing resources?

The reasons are unclear, but it seems Google has work to do to make Android a serious mobile gaming platform.

Story originally published on ME

Comments

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Ratnok

Nov 26th 2009 | 19:11

It's interesting that so much as been made of games. Android is exploding without good or compelling games. So, I guess the real question is- do games actually matter to the success of a phone? I would think that a solid productivity app roster, a good camera, a solid media suite, good GPS, pleasurable UI, and a good phone services are what matters. Android is basically devouring market share from WinMo, Symbian, and now Palm. So for the average customer- which gamers are not- does it even matter?

Justa Notherguy

Nov 27th 2009 | 07:42

'The reasons are unclear'?

No - its simple: the Android ecosystem is not yet ready for serious gaming, in several important ways. But these are nothing that can't be fixed, with just a little time & effort.

Here's what Google must do, in order to guarantee the interest of big-time game developers.:

1) Show them a solid user-base, in the millions (say, ~5M - 10M) of units.,.

(2) ...*all* of which can run - basically - the same game and provide the same level of gameplay.

3) Fix Android Market so as to show app-prices in a single, uniform currency...

4) ...and convince the cell providers to start supporting paid apps, or give them any associated tech support, if that's their problem.

5) Provide a secure app-to-SD installation solution...

6) ...and/or convince the hardware manufacturers to include more on-board RAM. 8Gb would be a fine start.

That's it. No guesswork or rocket science involved. :)

deadite66

Jan 6th 2010 | 11:15

a lot of the paid games i tried were rubbish ports of java games added with the fact one game taking up many MB's on phone with not much application memory space available, developers will have to take a different approach of downloading the main app then having the gfx and music download to the sdcard.

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