Mousebreaker teams with King.com

Business

Mousebreaker teams with King.com

Mousebreaker teams with King.com

Leading UK free-to-play casual games portal Mousebreaker.com has partnered with www.king.com – the world’s largest skill gaming site.

The deal will see a new Cash Games channel on IPC Media-owned www.mousebreaker.com, offering the site’s 4.5 million monthly unique users the opportunity to pit their gaming skills against each other and King.com players worldwide.

All of the skill games are free to play. However, once players have mastered a particular game, they can compete against each other in cash tournaments.

Because skill games are not games of chance, King.com does not require a licence in most European territories, the majority of the United States and many other territories.

Mousebreaker has created popular games such as Destroy All Cars (pictured) and Death Penalty: Zombie Football – as well as  topical titles based on the Fred Goodwin scandal and 'Sachsgate'.

Mousebreaker publishing director Jo Smalley said: “Mousebreaker.com already publishes a peerless mix of free-to-play flash games which has made us a winner with millions of young men. The partnership with King.com brings an exciting new element to that mix for our skilled gaming audience, the chance to win cash doing what they love to do best.”

King.com CEO Riccardo Zacconi added: “Mousebreaker is a very dynamic and growing site within IPC Media and we are very excited to start a new partnership with one of Time Warner’s entities. King.com’s range of successful skill games and leadership will complete Mousebreaker's offer and add-value to their user experience. It's very exciting!”

The Mousebreaker games portfolio announced its first ABCe audit in August 2009. Its portfolio of seven casual games sites – including mousebreaker.com, www.playforyourclub.com, www.blastbilliards.com and www.flashcricket.com – delivers a monthly average of 4,583,525 unique users.

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