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O2 iPhone exclusivity to end October 9th
Aug 5th 2009 at 11:06 by Tim Green

Although there has been plentiful speculation about O2 losing its iPhone exclusivity over the last few weeks, sister site Mobile Entertainment has seen documentation that states it will end officially on October 9th.
O2 signed its original deal with Apple in late 2007, and is believed to have the rights to sell iPhone to 2012.
However, the exclusive arrangement lasts only for two years – although sources say that O2 may retain sole rights to the recently launched iPhone 3GS.
Orange and T-Mobile have been linked heavily with iPhone over the summer, and both networks already sell the device in other territories.
Orange was the first network to sell the iPhone around Europe, while T-Mobile stocks the device exclusively in Germany.
Indeed, a report by The Register on Monday stated that T-Mobile UK had already begun shipping iPhones discreetly to big-spending customers.
A spokesperson for O2 would not be drawn on the October 9th date. He said (vaguely): "All I can say is that O2 has a multi-year exclusive on iPhone - and that this remains in place."
A broadening of distribution for iPhone in the UK would not be too dramatic. The device is sold in round 80 countries and is currently exclusive only in the US, UK and Germany.
Story originally published on Mobile Entertainment
Peter Dwyer
Aug 5th 2009 | 15:11
I have been tempted to buy an iPhone 3Gs for a few months now but, I am with Vodafone and I simply don't want to change services just for the sake of a phone.
I have no idea why apple chose to do this exclusive nonsense in the first place as they would have sold far more phones simply by offering it as a network independent device.
I suspect that they have already realised this point and that is why they are not renewing exclusivity deals. After all it's quite silly to hurt your own business for the sake of someone elses.
Stuart Howarth
Aug 5th 2009 | 17:48
It is about time they did this as it will open up the market to a much wider audience thus increasing device sales and app sales. The only reason I bought a Blackberry was because I didn't want to switch providers however given the choice I would much prefer an iPhone. This is a step in the right direction from Apple.
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