Celebrity magazine signs with Big Fish Games

The 10 million unique users that People.com has attracted will now have access to Big Fish’s  ‘A New Game Every Day’ initiative, which delivers the company’s full catalogue of 2,000 games. Visitors to the website can now make use of downloadable titles, as well as browser-based content.

"People.com continually looks for new and innovative ways to enhance our users' online experience beyond the celebrity genre," said Mark Golin, editor of People.com.

"We know that People.com's target demographic of women is very engaged in casual gaming. By expanding and diversifying our games channel to include casual games from Big Fish Games, we are providing our audience with an even wider variety of entertainment options.”

“This strategic partnership brings together two trusted entertainment industry leaders that share a common focus of providing the best online and downloadable casual games to the large and rapidly growing audience of women and mums,” added Jeremy Lewis, CEO of Big Fish Games.  

“Together we will provide People.com’s visitors with world class online entertainment and unparalleled customer service, both of which are cornerstones of our respective brands.”

Inherent in the deal is an agreement that will see People.com receive a share of revenues on all transactions through Big Fish Games. The monetisation model comes as part of People.com’s revenue diversification strategy – something that began with the website’s paid iPhone App.

The iPhone application launched in May and is reported by People to be a ‘great success’.