EA Sports Active to embrace 360 and PS3 motion tech

“Both companies are obviously great partners and they've shared their plans with us well in advance so it was no surprise to us,” Peter Moore told IndustryGamers.

“You could fully comprehend the excitement of sports when thinking about these technologies.

“Both companies came to us, asking 'what are your ideas for this?'.

"Anything where you're moving around in sports, and particularly the fitness element of what we're doing certainly ties well into what both Sony and Microsoft are trying to do now in taking a little bit of the action that Nintendo's clearly had for themselves so far.


“I think there's already a lot of learnings we have right now with our Wii products and certainly there's stuff with EA Sports Active that we could apply to both platforms. Fitness is a huge play for us and will continue to be a huge play for us, and this just makes the opportunity bigger, to say the least.”

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I’m currently huffing and puffing my way through the EA Sports Active 30 Day Challenge. If I were to use two words to describe it one would be ‘pain’ and the other would be ‘sweat’. If my legs survive the full month I’ll be sure to write something about it in my CG.biz blog, but in the mean time you can catch updates of my progress through Twitter.