ESPN goes casual game crazy

ESPN Arcade brings with it a number of new games, as well as a completely revamped advertising offering. Chief amongst the casual offerings are (the very playable) Arcade Baseball, Carniball, Mini Hoops and Zoom: Freeze Frame, a title previously known as ESPN Cameraman and which is on the way to iPhone.

A host of community features are present including competitions, leaderboards and a trophy system.

An ESPN statement reads: “ESPN Arcade is adding new opportunities for engaging and bolder advertising options. Marketers will have the flexibility to sign on for traditional ad units, expandable rollover ads, video ads, branded ad skins on the ESPN Arcade page and in-game advertising including video pre-roll ads, dynamically served ads outside of game play and contextual ads within the game for many of the games on the site.”

Since its launch in 2007 ESPN Arcade has grown to house 70 titles. In the past three months traffic has increased by 110 per cent, with fans clocking nearly 8m minutes per month on the site.

Check out the site here.