Promotion sees Peggle go top on App Store

A PopCap spokesperson told MTV Multiplayer that sales of the game, which was hovering around the 60th position prior to the sale, increased significantly with purchases across the tree days nearly matching the total sales enjoyed by the title since its release three weeks ago.

It doesn’t matter how much any individual app costs on the Apple App Store – chart success purely comes down to the number of times any app has been purchased.

So whilst a price drop of £2.40 means less money in the coffers for publisher PopCap, getting its game to top of the charts is arguably a more important long-term victory.

Some argue that Apple’s current store structure discourages high-quality, high-price apps in favour of low-cost downloads. Others would say that the level playing field it offers is fundamental to the store’s success and credibility.