Kid Unicorn unleashes world's first combined music video and game

As reported by MusicWeek, Kid Unicorn's game lets users control sliders that influence the outcome of the video's narrative. Effectively letting players change the mix between game and video in realtime, the innovative promotional device enters players who complete the challenge into a prize draw.

Finally, on June 9th at Unicorn Kid’s show at King Tuts in Glasgow, an overall winner will be picked and presented with £1,000.

The game, which is being reported as a world-first, is created using Popmorphic’s polymorphic technology, which lets viewers adjust videos as they watch them.