Sega to Tap into the mainstream with new Wii music title

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Sega to Tap into the mainstream with new Wii music title

Sega to Tap into the mainstream with new Wii music title

Unique Wii game Let’s Tap arrives in the UK this summer, and publisher Sega is confident the title can achieve real mass-market success.

Let’s Tap is developed by Sonic creator Yuji Naka, and features five game modes that are played by simply tapping near the Wii Remote. And the title also boasts a comprehensive multiplayer mode, which is well suited to gamers of all ages.

“Let’s Tap has an exceptional minimalistic game design that allows anyone to play,” explained Sega’s senior product manager Jo Fawell.

“The tap-controlled mini games begin at an easy entry level and gain complexity as you move through the various gaming modes. The innovative design has removed any barriers to entry and with the multiplayer aspects too, this game really does have a universal appeal.

“A high proportion of our campaign will be focused towards family, housewives and kids and educating consumers to this unique proposition. We will be packaging the game with two tap boxes included (pictured) to encourage the multiplayer aspect of the game.”

Sega’s optimism for Let’s Tap is matched by the game’s critical response. Both Edge and Eurogamer have awarded the title an 8/10 score, with the latter saying the game ‘sits alongside Wii Sports as one of the few worthwhile and interesting mini-game compilations in existence’.

“The game is unique to the market, expectations are that it will be received by consumers with the same enthusiasm as that of the press,” concluded Fawell. “The game has reviewed extremely well and was also named ‘Best Nintendo Wii’ title at last year’s Tokyo Game Show.”

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MidnightScott

Apr 15th 2009 | 04:12

I own the Japanese version of Let's Tap and it came with two boxes. It wasn't limited edition or anything like that. I think they are just trying to get more money out of people in the west...

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