The industry on DSi: EA

Here, CG.biz talks to EA’s marketing manager Claire Ridley.

CG.biz: Why do you feel the DS has such mass-market appeal, and what has been key to its ability in expanding the industry's customer base?

JH: Game developers, first led by Nintendo and now broadly adopted have made games for an expansive user range. The DS is small enough to fit into a pocket or a purse and has games made for boys, girls, teens, parents and even grandparents.

So whether it’s EA’s Littlest Pet Shop, our newly released Henry Hatsworth in the Puzzling Adventure or legendary DS franchises like Pokémon and Brain Age – the DS is a device that anyone can play and have fun playing games on it.

CG.biz: What is next for the DS? What can the DSi bring to the table that's not currently there?

JH: The DSi will bring a new level of interactivity and creativity for the users to express themselves – it’s moving beyond a classic game machine and evolving into an interactive game device that also allows for user self-expression. We’re excited to look at what the new functionality can add to future EA games on the DS.