SPIL becomes largest casual games portal

The growth, which was fuelled by an increase in traffic of 269 per cent in the US, has seen SPIL climb from the fifth highest network at the beginning of last year to the position of global leader.

A number of territories saw key traffic growth for SPIL last year, with the UK (113 per cent), France (52 per cent) and Germany (19 per cent) leading the way. Global revenue was also up, climbing 125 per cent year-on-year.

“We are particularly proud of reaching the number one ranking in casual game portal networks worldwide,” SPIL CEO Peter Driessen stated. “SPIL Games is a stand-alone, fully-dedicated and independent portal network, while competitors like Yahoo! Games and MSN Games are general portals with a channel for casual games.

“And, over the last year, we've been dedicated to growing our audience through a strategy focused on providing quality, fun-to-play, localised, and segmented portals.”