- Previous Article: DS and Wii software swamps retail
- Next Article: Industry heavyweights back Game Based Learning 2009
Sonic goes casual with the Black Knight
Feb 13th 2009 at 15:12 by Tim Ingham

Sega is hopeful that new Sonic title The Black Knight can attract a young crowd – after specifically designing the game to appeal to consumers who have no experience of the Sonic series.
The title is released next month exclusively on Wii in a busy quarter for Sega – and the team behind the game is confident it can be a bestseller with kids.
Speaking to CasualGaming.biz, the director of Sega’s Sonic Team studio in Japan, Tetsu Katano, said that his team had to “think like children” to ensure the game would appeal to youngsters who had no previous experience of Sonic.
He said: “Sonic and the Black Knight is aimed at a younger, more casual audience. We’ve changed a lot of things, essentially. It’s thinking as children; approaching things from their point of view, thinking what they want to see.”
However, Katano added that Sonic Team understood the strong loyalty older fans had of the protagonist, and stressed that they had respected the “tradition” the franchise commands.
He added: “Sonic is kind of a cheeky, edgy character, and so we like seeing Sonic challenge new things all the time. The Wii is a big part of it, because it appeals to a wider range of people who maybe have not played a Sonic game before.”
Sonic and the Black Knight is a key release in a strong Q1 for Sega. The publisher also has MadWorld (Wii), Stormrise (PS3/360), and Empire: Total War (PC) due for release in March. It also releases Sega Mega Drive Ultimate Collection next Friday (360/PS3).
BushDoctor
Feb 13th 2009 | 16:31
"Sonic and the Black Knight is aimed at a younger, more casual audience." : Do you have a children ? They aren't casual. If they like to play a game they will to play it everytime they can. Only the parents are able to stop them to playing...so i think already the basic definition has an issue. Just another miss for Sonic grandpa.
ovogame
Feb 16th 2009 | 15:20
BushDoctor, Casual doesn't mean will play for 10 seconds. It means that it is easy to pick-up by everybody and will appeal to a broad audience.
JC
Leave a Comment
- Related News
- Latest News
288 vacancies
- Browse Categories
- Account Management (3)
- Animators (12)
- Artists (65)
- Audio/Music (2)
- Business Development (8)
- Designer (6)
- Developer (16)
- Engineer (28)
- Finance (7)
- Games/Level Designers (11)
- Graphics (3)
- Localisation (11)
- Localisation/QA (15)
- Management (5)
- Marketing (7)
- Online Architect (2)
- Producers (9)
- Product/Brand Managers (5)
- Production (2)
- Programmers (67)
- Public Relations (3)
- Quality Assurance (16)
- Sales (7)







2 comments