Amazon's controversial casual game pricing 'completely unacceptable'

the chief financial officer at Amazon’s Reflexive Entertainment Ernie Ramirez said: “It’s our goal to bring a lot of new people to the space.”
^^...and the number of developers that have jumped ship, that 'space' is going to be pretty empty before long.

@Dave: For every developer jumping out, there are 5 less experienced developers just waiting to jump in and get their feet wet.

the rest of the industry's big players that Amazon have busted into are against this move, I think it will be temporary. Bigfish users are pretty loyal, I cant see them shifting for what is a worse deal than using the gameclub discount.

9.99 for a casual game is completely acceptable! The mass market casual gamer doesnt want to be spending any more than a tenner on a game that will give a few hours of gameplay. Remember, your not competing against othe rgames in this market, that 9.99 is competing against music, magaiznes, books, DVD's and other mainstream entertainment. Amazon have got the balls to lower the price point, reduce the barrier to buying for the casual gamer and hopefully push the service to a yet untapped audience. Come on guys, we either want a long term casual audience paying 9.99 for 12 titles a year or we stay stuck in the rut of hardcore gamers paying their £25 for 4 games a year.

There will be one winner on the subject, Amazon itself, but not the developer. The casual space getting filled more and more competitors, now every developer will got a smaller piece of cake except Amazon who will got an even bigger. Not the deal for me, i will boycott them.

These are all bargain bin, low quality or old titles. They do not have any exclusives or quality exclusives in their crappy catalog.
Publishers like BFG and PlayFirst understand the importance of have exclusive QUALITY titles, not cheaply made crap.

Amazon has been selling most of these games for years for about $12 or less in boxes. Do you really think people would pay more for a digital download?