Ubisoft’s Imagine range hits 1m sales milestone

The line-up of mass-market titles shifted over 300,000 units in the four weeks to Christmas, CasualGaming.biz has learnt, with Imagine Teacher and Imagine Dream Weddings leading the way.

“The Imagine series and the broader Games For Everyone portfolio now represent a significant part of Ubisoft’s business,” group brand manager Mark Slaughter told CasualGaming.biz.

“With Imagine, we were able to offer a broad range of games to a very targeted sector of the market, a sector which we can expect to grow further. The continuing growth of the DS and Wii install bases also represents a significant area of opportunity for us with our more casual games.”

Slaughter also revealed the publisher’s determination to keep developing the series.

“We will continue to build on and support the Imagine range in the UK,” he said. “We have seen the brand and the individual products gain real appeal for the targeted girls’ DS market. Over the coming year, you can look out for more great games across a wide spectrum of subjects.”