Activision joins the Wii family revolution

The Fun4All range includes Pirates: Hunt for Blackbeard’s Booty, Monkey Mischief, Block Party, Pitfall: The Big Adventure, Little League World Series Baseball and World Championship Sports. More titles are also set to follow, with the firm hoping to strengthen its family and kids line-up.

“The Fun4All range is being launched exclusively for the Wii platform and focuses upon the social element of gaming and bringing family and friends together,” said David Tyler, Activision marketing director.

“This is a market segment where Activision Blizzard already has significant strength, including some of the largest kids’ movie licences. However, we are committed to making this part of our portfolio even stronger in the future and the Fun4All sub-brand will be one of the platforms we use to achieve this.”

Underlining Activision Blizzard’s commitment to the new range, the firm is set to launch a dedicated marketing campaign, including TV and in-store advertising.

A two-week TV campaign starts on February 13th and targets children and housewives, supported by a PR campaign focusing first on children and on parents.