Sony plans Killzone 2 web game in marketing push

The game will be available to download for Firefox and Internet Explorer users, and invites players to fight in teams against the ‘Helghast threat’

“We're very excited about our online campaign,” says Killzone 2’s UK product manager Phil Lynch.

“What we're attempting has never - to my knowledge - been done before, certainly as a piece of communication. In essence, we're creating a web game based on a Firefox and IE app that consumers can download to their computer, and where they can then create their squad consisting of up to three additional friends.

“Once running and activated, and when the user is browsing the internet, their screen will be ‘attacked’ by Helghast as they browse pages. They can alert their squad members to come and help them and if the team can collaboratively vanquish the Helghast threat, they'll get their score posted onto the leaderboard and be in with a chance to win some prizes and unlock additional content. It's very innovative and something that I believe will resonate with our consumers.”