Greenberg: Xbox Live growth is “mind blowing”

“We’re seeing this rapid transition to online and digital distribution that is taking off well beyond our expectations ,” Greenberg told G4TV. “We expected the Live community to grow and it has at a very steady pace. We added seven million more members this year so we’re now at 17 million members.

“We saw year-over-year online consumer spending on Live grow 84 per cent, well outpacing any other segment. And that’s a business that we already said at E3 in three years had achieved a billion dollars since we launched. It’s sort of a silent phenomenon because NPD doesn’t report it, retailers don’t talk about it, but we know, and our third party partners know, and they’ve been talking about it in their earnings. But it really is happening at a pretty impressive speed.

“We’ve added three million Live members since Tokyo Game Show in October. It’s mind blowing how fast that community is growing. Even though we’re now at the $199 price point we’re still seeing the majority of new buyers connecting to Live and we’re still seeing – of our 17 million – the majority are gold members. We’re still seeing record transactions.”