Littlest Pet Shop springs back

Littlest Pet Shop Spring targets girls aged six to ten years old, and is based on the hugely popular Hasbro toy range, offering six new pets, 20 minigames and 20 new accessories.

“The response to our Littlest Pet Shop video games has been overwhelmingly positive and shown that girls want quality games, too,” said Chip Lange, VP and general manager of EA Hasbro.

“EA has done a tremendous job of taking one of the most popular toy brands among young girls and bringing it to life on digital platforms,” added Mark Blecher, general manager of digital media and Gaming at Hasbro. “The performance of the first wave of Littlest Pet Shop games launched in 2008 was amazing and we don’t expect the momentum behind this property to slow down anytime soon.”

The game is yet another title to emerge from the successful partnership between EA and Hasbro, with the pair today announcing a dedicated casual games channel for Xbox Live Arcade.