Prizeroom.com promises new approach to casual marketing

The site boasts a wide assortment of free-to-play games spanning genres such as puzzle, brain teasers, strategy, word games and card games. Each title contains targeted advertising content that, according to the site, “bridges the gap between what advertisers want to promote and the kinds of entertainment and prizes that casual game players want”.

“PrizeRoom offers marketers and agencies a great new flavour to their advertising mix, allowing them to uniquely benefit from the games people are playing online every day,” Prizeroom president and CEO Jim Seltzer stated.

“Marketers can brand their products and services in new and innovative ways, users get to play their favorite games and qualify to win exciting prizes and PrizeRoom has the game designs and engines marketers cannot duplicate on their own – it's a 'win' for everyone involved.”

Prizeroom claims to enjoy ‘user dwell times’ four times that of the average on other casual portals, and its host of analytical tools ensures marketers receive a wealth of information about those playing their titles and being exposed to their products.