EA faces up to Wii Sports challenge

EA’s most recent Madden title sold over two million units on Xbox 360, PS3 and PS2 combined in North America last August, whilst only 100,000 units were sold on Wii.

“The challenge we face is that that consumer gets Wii Sports right out of the box and that’s a sports experience that’s good enough for a lot of people. That is a challenge for us at times,” Moore told MTV Multiplayer.

“Secondly, we’re doing very well with the core consumer, migrating them to the Xbox 360 and PS3 and, quite frankly, if they’re looking for that hardcore experience that’s where they’re buying that.

“We’re going to keep pounding away. We know what we were doing wrong. The bottom line is we knew what we weren’t doing right. We’ve corrected that. We’re seeing progress.

"Is it easy? No. Will we ever see attach rates for authentic sports games, for licensed sports games, on the Wii to the same we see on 360 or PS3? Probably not in this cycle. Are we going to see continued growth of both? Absolutely.”