Now EA enters Wii exercise market

Unlike Deep Silver’s title, EA Sports Active will not use the Wii Balance Board but will instead operate by strapping the Wii Remote and Nunchuck to the player, as well as using the included resistance bands.

However, speaking to Gamespot, former Xbox boss and current EA Sports president Peter Moore explained that his firm’s title will take a very different approach to fitness gaming than Nintendo’s popular title.

“It's a completely different fitness experience,” he stated. “There's a different philosophy between the East and West about what fitness means, and Wii Fit does very well with some of what I'll call the Eastern philosophy of fitness, which is balance and coordination. But you're rarely in danger of breaking a sweat and getting your heart rate up. It's just not intended for that.

“So we immediately started building the product with a view to having a condensed time period in which you can get your heart rate up. It will measure your calories burned. It will measure time as you're doing things.”

And much like Deep Silver’s title, EA has also sought some celebrity endorsement to get the game noticed.

“Bob Greene, who is Oprah's trainer, is endorsing the game and is helping us build the game out,” Moore added. “He obviously will be a big link to that consumer, which is important to us, and we can talk about that in a moment. Then there'll be regular iterations of software updates that might be sports specific, or it might be body part specific, like your lower body, your upper body.”