Ubisoft to splash £4m on Xmas casual TV campaign

Brand Republic reports that Rayman Raving Rabbids TV Party will receive £1 million alone, with an ad campaign including multiple creatives that are set to feature alongside shows such as The X Factor and Harry Hill’s TV Burp.

From this Friday the firm will also launch its TV advertising for its Imagine software range – a selection of titles targeting young girls that includes the likes of Imagine Girl Band, Imagine Teacher and Imagine Dream Wedding. This ad run will be fronted by celebrity pair Holly Willoughby and Fearne Cotton.

Ubisoft will also sponsor CITV weekends on ITV1 in the run-up to Christmas. Other games to feature in the push include Sam Power, Combat of Giants: Dinosaurs and the more hardcore-orientated Far Cry 2.

The publisher’s UK marketing director Jon Rosenblatt stated: “From now until Christmas we are targeting various different demographics. We are putting a sizeable chunk into TV ads given the current economic climate.”