Former Edemol casual exec heads to Moderati

MarketWatch reports that Vlassopulos served at Big Brother, Ready Steady Cook, 8 Out of 10 Cats and Deal or No Deal creators Endemol as senior VP of Digital Media and Branded Entertainment, and was responsible for building the company’s digital business and expanding its operations into new sectors such as casual gaming.

He has previously worked with major brands such as AT&T, McDonalds and Kelloggs.

“It is clear that the future of digital media and advertising are blending and I am excited to be tasked with creating a next generation global media company that delivers value to content providers and brands across all digital platforms," Vlassopulos stated.

“The team at Moderati have done a great job so far and I look forward to building on the foundation they have put in place.”

Bellrock CEO Hiroshi Nakata added: “We're delighted to welcome Jon to the Moderati team. His deep experience in branded and mobile entertainment will help pave the way for some exciting new initiatives.”