SPIL grabs global second spot

The network boasts over 50 targeted sites worldwide in a number of territories including the UK, The Netherlands, Germany, France, Russia, Turkey, North America and Brazil. Its portals are targeted towards specific segments of the casual market, and include the likes of Games.co.uk, Mygames.co.uk and Girlsgogames.co.uk.

The stats place SPIL’s sites above the likes of MSN Games, EA Online, WildTangent and AOL. 2007 saw its numbers triple, and this year has seen them double. Its sights are now set on becoming the world’s largest casual games portal.

“Our success comes from understanding what our customers want, then creating localized portals with content relevant to their demographic,” SPIL CEO Peter Driessen stated. “Our game portfolio offers a variety of high-quality, free-to-play, original games that bring players back again and again.

“And since each portal appeals to its own unique demographic and specific online audience, advertisers can easily target the markets that best suit their needs.”