Guitar Hero heading to music stores

The publisher intends to get its game installed in a number of musical instrument outlets in an attempt to target musicians, and therefore broaden the already huge market appeal of its globally popular brand.

“There is an emerging trend that people playing Guitar Hero are keen to progress and actually start learning to play the real thing,” Active Music’s Les Worsley stated. “This brings a natural synergy for the MI market to start selling and developing connections with this massive emerging market; bringing new blood to their business.

“For many years computer games have taken people away from learning a musical instrument. That trend is now changing. Here is a game that positively encourages it. This is a real opportunity for stores to embrace the platform and bring new customers into their stores. By offering incentives with purchase of Guitar Hero, such as a free lesson or a discount on their first instrument purchase, stores can keep these customers. At the same time they can appeal to existing customers willing to make this purchase for themselves or their family.”

An Activision spokesperson added: “We have seen this growing connection between Guitar Hero and music making, so finding a partner who could take the game to the grass roots of music making seemed an obvious channel to explore. We are delighted to have partnered with Active Music and look forward to developing this market together during the coming months.”

Source: MI Pro