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Pepsi launches casual 3D flash marketing
Nov 3rd 2008 at 15:50 by Ben Parfitt
Global soft drinks brand Pepsi is using a new 3D flash game technology to front its latest advertising push in Sweden.
The game, dubbed Pepsi Music Challenge, launches today and is one of the first flash titles to offer full 3D gaming without the need for additional browser plug-ins or software installation.
Johan Peitz, CTO of the game’s Swedish developer Muskedunder Interactive, stated: “The need for plug-ins to play rich 3D browser games is a thing of the past. For us it's always about lowering the entry barrier for the users. As soon as the site has loaded, you are ready to play.”
Magnus Alm, Muskedunde’s CEO, added: “We are proud to pioneer the 3D Flash games niche. The technical innovation achieved pushes our development into a new and exciting area.”
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