Amazon.com acquires casual game portal Reflexive

Digital

Amazon.com acquires casual game portal Reflexive

Amazon.com acquires casual game portal Reflexive

The boundary between online retail and casual games continues to blur: casual game portal Reflexive has been acquired by Amazon.com.

CEO Lars Brubaker, in a post on the company blog, said that the move "means we'll be able to expand our distribution network to include Amazon's amazing distribution channel".

Plus, he added, Amazon.com with continue Reflexive's direct relationship with developers who use its GameCentreSolution, which distributes games through its affiliate network.

"With Amazon we will bring a huge new group of customers into play," said Brubaker.

"At Reflexive we have always prided ourselves on maintaining good relationships with everyone in the industry, and are excited that Amazon shares that philosophy. We intend to provide the best distribution platform anywhere, and to continue working openly with all the participants of the casual games space. Together it is our priority to continue this inclusive attitude going forward.

"This is a very exciting day for the entire Reflexive team and community; we are thrilled to be joining the Amazon family."

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