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Vrabeck: Casual is catching hardcore’s revenues
Oct 1st 2008 at 10:38 by Tim Ingham
EA Casual president Kathy Vrabeck has admitted that the core market still generates “the lion’s share” of games industry revenue – but observed that “the growth is coming from casual”.
Speaking to Forbes (via MCV), Vrabeck also gave her thoughts on Nintendo’s expansion of the market.
She said:
"I think [Nintendo] will be the first to tell you they have not expanded gaming households, but they have expanded the number of people in the household who are playing."
"The core consumer… represents a smaller percentage of users--but the lion's share of the revenue dollars – but the growth is coming from the casual consumer."
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