Apple has sparked "profound market change" says Playfirst

The comments came following the release of Diner Dash for the Apple handset. It's the first time the multi-million selling franchise has hit Apple's hardware.

"Apple has effected profound market change with the App Store, enabling developers to unleash their creativity directly to a global market for the first time without 'permission' from the mobile carriers," commented John Welch, co-founder and CEO, PlayFirst.

"This is the opportunity we have been waiting for in mobile -- the device is a perfect match for PlayFirst content, a 'just right' ecosystem in which to deliver our innovative catalog of casual games."

Brad Edelman, co-founder and CTO, PlayFirst, added:  "Offering our well known games on the Apple App Store is a key driver for the growth of PlayFirst games.

"The iPhone and iPod touch are breakthrough devices with advanced capabilities that enable us to create truly compelling gaming experiences."

Diner Dash is available to Apple consumers in the US, Canada, Australia, UK, and Ireland for $9.99.