PopCap opens UK mobile store

The move makes it one of the few publishers to open a mobile retail presence outside the content portals run by individual mobile network operators.

Players can text a shortcode or type in a wap URL to access the site, where they can purchase PopCap’s Bookworm, Chuzzle, Bejeweled or Zuma at £5 per game plus data charges.

PopCap games have been downloaded more than one billion times across all paltforms, including web portals, retail stores, phones, MP3 players, and game devices.