Koch in $3m casual marketing bonanza

The company’s Cherry Tree Lane range will feature its line of ‘Let’s Play’ titles, due for release in November, as well as titles based on the popular Groovy Chick franchise.

Other titles in the range include Ellen Whitaker’s Horse Life and Baby Life.

The range will enjoy national print magazine promotion in youngsters’ publications such as C-beebies, Animals and Go Girl Kids, as well as parent-focused titles including TV Times and Take A Break. Games magazines carrying ads for the titles will include Official Nintendo and GamesMaster.

On TV, ITV, ITV 2, Nickelodeon, Dave and More 4 will all carry Cherry Tree ads, as will UK Living.

Ads will appear online on The sun’s official site, as well as Yahoo and Closer – as well as games and kids’ sites.

“We’re immensely excited to be launching the Cherry Tree Lane range,” said Koch MD Craig McNicol.

“There is a huge market for family-focused games, particularly for girls in the six to 12 age range, and we expect our hand-picked titles to stand out at retail due to unique positioning and strong licensed endorsements.

"We will work diligently so that the Cherry Tree Lane brand name becomes synonymous with strong, positive family values and high-quality gaming.”

With the exception of Ellen Whitaker’s Horse Life, which is also available on Wii, the range, available from Q4, is exclusive to DS and will be priced at £29.99.