Avanquest launches Click and Play range

The first titles from the brand launched mid-July and have already made their way into the budget charts.
 
“It does what it says on the tin quite frankly, and none of the games require super PCs – they all run on low-spec PCs and they’re all very easy to get into and get the hang of,” Simon Reynolds, Avanquest European games director told Casualgaming.biz. “We’re really excited about it and it should be a fantastic range for us.”

Five new titles will hit UK retail as part of the range, including Jewel Quest, Jewel Quest 2, Mahjong Quest 2, Jewel Quest Solitaire 2 and Jo Jo’s Fashion Show. Those titles will be joined by ten others which will be relaunched in the Click and Play brand.

“We’ve launched games that are deemed to be casual games before; now the genre is more recognised we’ve come up with a generic umbrella range,” explained Reynolds.

“White Label has been hugely successful and we see that as our hardcore brand, while Click and Play will complement it as our casual brand.”

“Kids can enjoy them but the core casual gaming audience is older and female, which bucks the trend for PC gaming, so it taps into as broad an audience as possible.”

With many of the titles from the range new to the UK, Avanquest has high hopes for the titles, all of which will be priced at £9.99.