Middleware firm Emergent guns for casual developers

Speaking exclusively to our sister publication Develop prior to its press conference at Games Convention, Emergent CEO Geoffrey Selzer explained how the new pricing structure has come from observing the growth of the industry.

“Casual means a lot of things to a lot of different people. Casual developers are now doing games on Xbox Live and PSN and WiiWare, and what they're really trying to do is go after a new market, but they're still demanding the same type of technology.

"They're still going up against all of the same challenges that you do when you're launching a large-scale game. So this is our attempt to align our interests and the industry's interests.”

Click here to read the full report at Developmag.com