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Sega boss: 'EA could kill Facebook'
Aug 14th 2008 at 16:18 by Michael French

Sega Of America CEO Simon Jeffery has said that monetary success with games on social networks is ‘challenging’ – and warned that the involvement of huge publishers such as EA could ruin its appeal.
Citing the rapid rise and fall of MySpace, Jeffery said that as soon as ‘kids’ suspected major companies were involved, they would ‘move on’ – adding that Sega would be careful not to ‘over invest’ in the area.
Jeffery also stated that Sega wasn’t interested in following the likes of Ubisoft and EA to launch its own casual-only brand.
“The social networking area is challenging for game companies,” he told VentureBeat.
“As soon as EA focuses on Facebook, the kids will move on. Look at how fast MySpace came and went in the US. That space needs to mature. We will play in it but won’t over-invest.”
He added:
“We have casual Wii and DS stuff. We haven’t made a special brand for it because we use the Sega brand. We think the Sega brand works well in the mass market, kids, and family space.
“We have done reorganisation, brought in a new vice president of marketing from Disney Interactive, and are setting up a dedicated kids and family marketing effort.”
Rob
Aug 15th 2008 | 17:00
This guy needs a slap, he clearly doesn't have a clue...
"As soon as EA focuses on Facebook, the kids will move"
That's possibly the dumbest comment I've ever seen! He sounds like someone's dad trying to comment on something he clearly knows F-ALL about.
Facebook is capitalising on MySpace's failures and updates the utility based on user feedback.
Furthermore, the EA Application is optional, you have to become a fan to use it, if "THE KIDS" don't want to see it they wont sign up!
CLOWN SHOE!
mastershredder
Aug 15th 2008 | 19:32
What will destroy Facebook, is the mass amounts of attention whoring teenagers and floods of useless content and features. It WAS a good place for professionals to hook up contact info and services until it turned into myspace 2.0. Now even Linked In is slowly starting to turn into the same thing. But hey, what do they care? More users, more traffic, more hits, more advertising....that's what it is all about right? Lame.
Bush Doctor
Aug 15th 2008 | 23:45
Teenagers are thankless and ingratefull people. They are easy come and easy go. The hard lessons just coming to the industry...mySpace only the first.
Larry
Aug 19th 2008 | 03:08
I think the social network space will exist. Whether it is Facebook or MySpace or whatever. The idea of games being in social places IS IMPORTANT. What game companies need to do is focus on the natural social aspect of gaming and learn from what Facebook is providing in games.
The game that taps into those hooks easily is going to make a boat load of cash.
See the forest for the trees folks!
(BTW last time I checked? Myspace was still fairly huge)
Rob
Aug 19th 2008 | 13:18
Yeah, it's still big, but it's not as popular as it once was. Facebook has stolen the lime light, but Myspace will go back to band spaces whilst FB will probably used for everything else...
lornabee
Aug 19th 2008 | 13:20
But again, facebook gives you the option not to see any of that crap. you can turn it all off and just have it to communicate with friends/colleagues or find old friends. A lot of Facebook users aren't 'kids' anyway.
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