GameStop launches female-focused football site

According to the chain, the site, dubbed 'Girls Night In' is ‘designed to help educate wives, moms and girlfriends about the Madden phenomenon and provide easy tips and solutions to help them stay in the game this football season’.

“We are always on the lookout for new ways to introduce the growing number of casual and female gamers to different gaming genres and systems that they might have otherwise passed by,” said Betty Shock, regional vice president for GameStop.

“The release of Madden NFL ‘09 All Play for the Nintendo Wii provides an ideal opportunity for GameStop to offer the increasing number of female gamers with a site of their own. It also gives women the opportunity to make Madden NFL ‘09 an exciting and engaging new alternative to the typical ‘girls night out’ by providing the necessary tools to get in the game.”

The ‘Girls Night In’ site serves as an interactive resource for women looking to master the basic football knowledge needed to compete with boyfriends, husbands, friends and even their kids on Madden NFL ‘09.