EA grabs ‘For Dummies’ licence

In collaboration with developer Beanbag Studios - and under license from For Dummies book publisher Wiley – EA will launch For Dummies boxed PC games in US, Canada and the UK in October, with a DS game following in November.

The first game in the series, Poker For Dummies, is available for downloadable now on EA’s online gaming destination, Pogo.

In the coming months, other For Dummies titles will become available via PC download including Solitaire For Dummies in September, Brain Training For Dummies in October, Sudoku For Dummies in November and more into 2009.

Poker For Dummies and Brain Training For Dummies will also both be made available for PC at retail stores in October 2008.

In November 2008, casual gamers will be able to learn, practice and play on the go when EA launches Travel Games For Dummies for the Nintendo DS. Travel Games For Dummies will feature tutorials and game play for three popular pastimes: Solitaire, Sudoku and crossword puzzles, all in one game.

“For Dummies offers an entirely fresh take on the world’s most popular games,” said Robert Nashak, vice president of EA Casual Studios. “By teaming up with the most recognized name in the area of self-improvement, we can provide not only fun games, but also everything it takes to learn and master them.”

“We are very pleased to have partnered with EA and Beanbag Studios to help develop a great line of games and bring the trusted For Dummies brand to the PC and Nintendo DS gaming space,” said John Hislop, Associate Director, Brand Licensing of Wiley Publishing.

“For years, people around the world have turned to For Dummies books and products to learn new skills, acquire knowledge efficiently with an accessible and fun format, and to improve their way of life. We hope the For Dummies games will reach new users and provide existing users with an exciting new way to learn.”

Over 200 million For Dummies books have been printed since Wiley begun the series.