New Facebook casual games developer emerges

The studio, which was originally founded to build online multiplayer games two years ago, is now offering social game arcade technology which offer users cross-game features like site points, achievements, micro-transactions and communication.

“We started CasualCafe two years ago with the intent to build on our head-to-head competitive online game expertise.” explained Michael Scholz, the company’s founder.

“PC-based games were offering diminishing revenue to developers. But social games are a new market and an emerging business opportunity. CasualCafe’s history of developing competitive games makes our technology a natural fit for social networks.”

“We want to use our technology to facilitate the growth of casual games on social networks. We think the market for small games that are easy to learn, but also reward practice, is untapped today.

“CasualCafe’s objective is to publish casual games that you can play with your friends online and earn rewards that you may use for ‘bragging rights’. Facebook Platform is the perfect platform for us.”