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PopCap picks GameShield for DRM in Asia
Jul 22nd 2008 at 07:14 by Michael French

As part of its recently announced expansion into Asia, PopCap has partnered with Yummy Interactive to help monitor the digitial rights management for the sale of its games in the region.
Yummy produces the GameShield DRM solution which offers a variety of customisable elements to developers plus a mix of anti-piracy tools.
"To distribute our games in Asia, we needed to provide our partners with a fully localized turn-key DRM solution," says James Gwertzman, VP for Asia/Pacific for PopCap Games.
“Being PopCap, however, with our obsessive focus on quality, we also needed to have complete control over the user experience. We evaluated many different DRM vendors, and picked Yummy because they offered the best combination of flexibility, price, and security. It was a great decision – they have really worked hard to meet our needs, even adding some new features for us at the 11th hour. Our first set of GameShield-wrapped games went live in Asia in early July without a hitch.”
“PopCap was looking for an extremely flexible, secure and cost-effective DRM solution for its expansion into the lucrative Asian market, and we are proud that they chose GameShield,” added Nick Mellios, CEO of Yummy Interactive.
“PopCap is a world leader in the casual games industry. It is very important to us that they are able to protect their IP throughout Asia, while having the flexibility they need to deploy their games efficiently with their global partners.”
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