GameJacket: We've revolutionised casual games

Founded earlier this year, GameJacket is an advanced advertising solution for online games, promising to let developers regain control of their content and monetise it, placing ads in a game no matter where they are hosted or embedded.

The system requires a developer to upload their game file to the GameJacket servers, the automated system then returns a custom ‘gamejacket’ file, a surrogate game file, which can be freely distributed around the net. This system instantly guarantees revenue each time a game is played, whilst allowing the developer to retain absolute version control, said MD Simon Jones

Developers are guaranteed to earn a minimum of $0.50 CPM - with GameJacket also promising an advance of $1,000 for any exclusive games that are launched via the service, said Jones.

"What we are doing for developers is unique in the marketplace," Jones told CasualGaming.biz.

"We are revolutionising the casual games space - developers are making money straight away and we are providing critical real estate to advertisers."

The system is far more effective than either choosing to limit a game to one portal or allowing anyone embed it on the web as it means developers have control over their game where ever it gets played.

GameJacket's technology also has another unique benefit; its version control feature means developers can release one version of a game, and update it whenever they want, regardless of how many sites that game has already spread to. Furthermore the system allows different versions of each game to be streamed dependent on user environment such as by language.

"One of the big problems with viral content is that you lose control of it," Jones added.

"This opens a new way forward for developers. And they're attracted by not just the revenues we can make by selling ads in these games - GameJacket provides some unique technology too."

"We thought the 50/50 split on revenues would get them interested, but developers also love the fact we provide a version control system so they can roll back and forth between versions of their game. This changes everything for the developer."

GameJacket can also tap into an audience bigger than the core gamer one, claimed Jones - as exemplified by the success of big Flash games like Desktop Tower Defence.

"We all know that Flash games now are huge, played by millions - more people have played Desktop Tower Defense in the past year than have ever owned or touched a Nintendo DS. So there is a huge audience we can reach."