Midway confirms casual portal launch

As predicted by CasualGaming.biz yesterday, gamers can go to www.midwayarcade.com to download versions of the company’s arcade classics and touch screen favourites.

More than 25 classic titles, such as Defender, Joust, Spy Hunter and Mahki, are now available for download, starting for as little as three games for $5 (around £2.50).

In addition, Midway has also announced the launch of another ‘digital storefront’ at www.midway.com.

The new site is intended for the North American market, and features ten recent Midway releases, starting at $9.99 per game. These include Unreal Tournament 3 ($29.95), Area 51 ($14.99) and The Suffering ($9.99).

Midwayarcade.com and the storefront at midway.com were built by Digital River. For the online stores, Digital River is managing the online sale and download of the Midway games.

“We are excited to work with Midway Games and help maximize the sales opportunities on its online stores,” said Don Peterson, Digital River’s Senior Vice President of Global Client Development. “Using our e-commerce expertise, we can help Midway offer a consistent, reliable and user-friendly way for its consumers to purchase their favourite Midway games.”

“The Midway brand has a long and rich history of fast-paced and addictive games from our arcade and touch-screen heritage,” said Mona Hamilton, vice president, marketing, Midway Home Entertainment.

“The new digital storefront at midway.com and the casual games site at midwayarcade.com allow us to deliver these classics, favourites and recent releases directly to a wide-range of Midway fans.”