EA details massmarket Wii-exclusive sports games

According the EA, the games have been designed from the ground up with new controls and with social play in mind. The games arrive in US stores starting this summer priced $49.95 each.

The packaging (pictured above) and game art has also been styled for wider audience appeal.

The games in the line are NCAA Football 09 All-Play, Madden NFL 09 All-Play, Tiger Woods PGA Tour 09 All-Play, NBA Live 09 All-Play, and FIFA Soccer 09 All-Play.

"The Wii platform and the Wii consumer are looking for a very unique sports experience," said Peter Moore, president of EA Sports.

"We're excited to take five of our most popular franchises and develop them from the ground up exclusively for the Wii, with unique controls, unique presentation, unique modes and even unique packaging. Whether you're an EA SPORTS veteran or a rookie gamer, EA Sports All-Play levels the playing field and delivers a fresh new gaming experience."