EA announces its own ‘Brain Training’

Console

EA announces its own ‘Brain Training’

EA announces its own ‘Brain Training’

EA’s Casual Entertainment label is to release a challenger to Nintendo’s Brain Training on DS later this year.

The publisher will release two titles inspired by the best-selling US education book series Brain Quest – with each designed for different age groups. The books have sold more than 28 million copies in total.

Both titles are based on a Brain Quest card game that has also become a best-seller in North America.

The games have been created in partnership with New York-based Workman Publishing Company, and are centered on the US curriculum.

"Brain Quest is EA Casual Entertainment's first educational game and we are thrilled to bring this beloved brand into the video game space," said Robert Nashak, VP of Casual Studios, EA Casual Entertainment.

"By adapting the series to the DS, we are able to reach today's tech savvy children and provide them with an educational experience that is interactive, engaging, and fun."

Both Brain Quest games will be available in September in North America and have an SRP of $29.99.

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