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Industry need to expand business models, says EA Mobile
Jun 17th 2008 at 14:09 by Stuart O'Brien
Electronic Arts said this morning that the European mobile games industry needs to broaden its business models in order to attract a wider audience.
The company, which estimates Europe generated a healthy 100 million mobile game downloads in 2007, insists the sector needs to move away from the one-off transactions that comprise 99 per cent of the market today.
In a press briefing this morning Javier Ferreira, EA Mobile's VP of European publishing, said:
"Casual gamers are very risk averse and won't spend time researching what's on offer before they buy. Therefore we need to use techiques like bundling and subscription to reduce the perceived risk."
For the full story, visit CasualGaming.biz's sister site Mobile Entertainment.
George
Jun 17th 2008 | 17:52
In the words of Kent Brockman: "It's about f*&king time!"
Mae Bea
Jun 18th 2008 | 11:21
How about putting some more payment options on the gaming sites. I know that my friends know that if there were more secure and safe payment options more people would buy.
Something for the big gaming giants to think about...
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