Oxygen: ‘We’re not Games For Everyone’

The company announced its teenage-friendly MyGames line-up earlier this month, including My Make-Up, My Dress-Up and My Secret Diary.

Now Jim Scott, CEO of Oxygen Games, has told CasualGaming.biz that MyGames are made up of titles that take advantage of the DS as a ‘lifestyle accessory’.

“With MyGames, we have three games that are built on common values that the audience considers essential to great entertainment. The audience love to share so we’ve included the ability for friends to share content between copies of the same game and between different games.

“For example, you can swap avatars in MyMake-Up, give them a make-over and then send the results back. As another example, all MyGames have a chat option so a My Dress-Up player can chat with their friend playing My Secret Diary.

“From our extensive research, we believe that the DS is just as much as lifestyle accessory as a gaming platform. We’ve created MyGames titles coming from the former perspective whereas it could be argued the Ubisoft are coming from the “games” perspective.

“I think where the two publishers are providing similar content the experiences will be significantly different – with MyGames, the experience will be much more an extension of what the consumer is already enjoying in their lives.

“MyGames will enable them to engage in their interests and passions in a new way and enable the pre-teen consumer to share both their personalised DS content and the social currency that goes with it, with friends.”