Ubisoft: Casual audience is demanding more

Speaking in an interview to be published exclusively on the site later this week, Jacquey said:

“When you’re reaching out to somebody who plays one or two games a year, it’s very easy. You don’t need to follow the rules of previous markets. But as they play more and competitors emerge, you have to rethink the way you do the games. The casual audience is becoming more demanding, for sure, and we need to make sure we’re proving more than what they’re anticipating.”

She added that the trend is particularly noticeable in younger players of Ubisoft's Games For Everyone range:

“Seniors have no benchmark,” she said. “Young girls, for instance, are now used to games that are made just for them – and have started thinking they want something better.”