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Rupert Murdoch launches casual games portal
May 30th 2008 at 11:58 by Tim Ingham
The Sun’s sister publication TheLondonPaper has added a casual games area that includes Trivial Pursuit and Yahtzee.
The newspaper, which is owned by Rupert Murdoch’s News International, hopes to benefit from increased revenues from ad sales and game downloads that visitors will pay for.
According to New Media Age, the service launched last week with 200 games available, with more being added each week.
The site's games page is run by Zylom Media and Real Games – which provide the portal's games.
Tobias Philipps, senior business development manger at RealGames, said media publishers are naturally attracted to games content.
"It's important for them to offer games because they're such sticky content," he said.
Justin Reynolds
May 30th 2008 | 12:45
As much as News Corp annoys me, he's a sly old dog. The 'urbanites' that read TheLondonPaper are perfect fodder for this sort of portal.
Tony Ronson
May 30th 2008 | 12:45
Will be very interesting to see how Associated Newspapers (which owns Metro and TLP rival London Lite) responds.
Toni Hannott-Recknagel
May 30th 2008 | 13:12
It seems to be that the UK market, which looks underdeveloped in regards of Casual Gaming, starts to pick up now.
Laurent
May 30th 2008 | 18:41
People seem to underestimate him for some reason. He knows what he's doing. I'll be interested to see how he does.
I think the newspaper reading public and the traditional casual game demo are perfect fit for eachother and could have a lot of cross promo.
Doug
Jun 2nd 2008 | 11:00
Course, in a way, he's already got a casual online games business running in the UK, with Sky - accessible via the Sky website.
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